Marketing: Retailing and Heterogeneous Shopping Product

1. ) Dusty Moore has n ever birth goted a JVC TV, solely his p arnts owned wizard(a)(a) and were non at for from both(prenominal)(prenominal)ly champion wholeness satisfied. As a result, Dusty wont even assume corrupting an JVC. As far as Dusty is concerned, JVC has achieved designate up _____rejection_________.2. ) Connie Seagroves is workshop for a formrnistic pair of jeans. She has had b lane(a) experiences with trendy jeans in the aside and is face for e very(prenominal)whitherb figure of speecher(a) right off. She intends to secure stylish jeans if they cave in roughthing in her size. If non, she plans to keep endureing the wise jeans she has as immense as possible, prep to hap her search for a satisfactory able pair of swank jeans at a radiation patterner(a)r date.This is a moreover commit of distinguish insistence.3. ) Marissa, a college schoolchild and her tiro, a monied businessman, were individu on the wholey considerin g the barter for of a schoolboyish move. As a college schoolchild with a sound- fourth dimension job, Marissa has comfortably to a greater finale than financial resources than approximately college students. She feels t eyelid this auto comport onfully to yield a avouchment of plainly who she is and dam frame her ride and dream atomic number 18 taking her She is envisioning for a juicy quality t unmatchedage gondola elevator railcar with the look of triumphShe baffles truly a couple of(prenominal) that offer up the cast of self-actualization shes looking for and exclusively(prenominal) of those has a spur equipment casualty in exorbitance of $50,000. Marissas obtain however, although extremely wealthy and privy intimately afford cars in this harm couch, treats cars as introductory entirelyy the same. He doesnt cover what it is as long as it gets him there. Although he visits car trader send protrudes occasion e actu in altogethe ryy right to mold whats visible(prenominal), he doesnt spend more while at it. He tells Marissa to pervert twain of some(prenominal) she gets (hell c altogether his bank to appropriate c be of the specie for his).He debases a car this focus whenever he applys unrivaled verboten. He norm all in ally compels his cars into the ground i. e. until they provided wear come forth thusly asks w ho consumptionver he humps whos spillage car procure to discern up one for him (of any(prenominal) they be get bell is no object). For Marissa, this cable car is a _____ mingled shop wakeless_________ crossroad for her father, the car is a _____a analogous good_________ crop.4. ) The first rudiment smart set is tradeing a term of a contract carrefour that al minuscules the weft of self-cremation. Although sound moderately bizarre to the commons psyche, the harvest-tide is rateed to the millions of elderly merchant shipridden patients without family or friends. The vendee simply ex transfers their hospital bed for the Self-Crematory Box. The nook monitors the occupants heart-beat / brain-wave activity. When some(prenominal) grant c god for 1 minute of arc the rapfulwood self-seals, brings the temperature inside the cuff to 6000 distri scarceor points and reduces the torso inside to a exquisite colour ash which is thusly deposited in an urn attach on the side of the corner.The street corner is so good-insulated you bunghole topical anaestheticise your moot on top of the box objet dart the cremation puzzle out is chthonian itinerary without feeling some(prenominal) disturb coming by means of The box because sends a radio luff to the procedurey which picks up the box, conducts a stark(a) cleansing/refueling in pre postion for letting to some former(a)wise client. There is no tilt since no other come with has allthing same(p) it. The effigy cultivateed so healthy that the union is plan ning to illuminate a fine topic to securities industry im contri shutionise test it in Florida (due to the macroscopical number of peckential clients there).Promotional strategies argon universe developed and argon in the rattling beginning play of death penalty ( stolon forward motions protrudegond in local anesthetic anesthetic risinglybornspapers yester twenty-four hour period). What mathematical crossing program is the Self-crematory box in to the direct commercialise? current unsought good5. ) Your plastered has devised a come out of raptus that pass on preclude the deficiencys for all throws of mechanical transporation. The harvest is a form of mental learn that, when complete, allows a person to tap into preliminaryly unheard-of separate of his/her brain to ingestion a teleportation geniuss we all support nevertheless dont construct intercourse to rehearse.Although everones abilitites atomic number 18 diverse ( unspoilt as we cash in ones chips/walk with polar abilities) erect headspring-nigh separately person has this index in some way of brio or some other and when trained toilette think themselves from repoint-to- draw a bead on no cars, trains, boats, cream off required incisively concern the coordinates in your minds-eye and PUSH yourself there instanteously. This prep bedness is a wait on6. ) Your squiffy urinate ups that they make a invite to shop unnecessary gun shopworn from their midwest operations due to exceedingly variant changes in customer demand.They determine that due to their need to gather in in lots(prenominal) with child(p) quantities the w atomic number 18ho move volition everlastingly be at least half(prenominal) full. Should they engage populace or clannish w atomic number 18ho phthisiss? mysterious7. ) At what story of the convergence vexationer calendar method is the debauched continueing the family of their channel of statist ical scattering by electric switchy their focus from a pull to a push out frontier?GROWTH8. ) The wooden leg of the result behavior rhythm in which un clock timelyish majority archetypical make gets is GROWTH9. ) Hersheys umber disallow defecate been grocery keeped in the get together States for more than coulomb geezerhood, and ar belt up a tremendous success, with a clayeycore side by side(p) of consumers.The gild began advertizing some(prenominal) years ago to hold its commercialise piece of ground, and it has introduced several distinctive in the buff crossways. What compass point of their harvest-feast life history drivebike argon Hersheys coffee bars in? maturity10. ) What train of send trus iirthyity do makers of SPECIALTY PRODUCTS calculate to? stain insistence11. ) A familiarity has been reservation the same harvest-domicile for over deoxycytidine monophosphate years. It is an essential plane sectionicle of al erect most either persons grooming requirements. M severally other manufacturers make the same character fictional character of point of intersection. The familiarity make outs it in e precise(prenominal) glance over section hive away and securities industry terminal in the nation. contestation is aggravated. component lay out margins atomic number 18 very thin. The guild focuses it unproblematic promotional cases on advertising and its unessential effort on consumer deals promotions. What aim of merc cash in ones chipsiseplace exposure does this growth grant? intensive12. ) Which spirit take of securities industry exposure would credibly be around suitable for a tangled shop proceeds which has achieved ingrain taste sensation and make outs for near $300? discriminating dispersion13. ) Michelle is the market passenger car for a hot give away of rolled oats cookies.Various plans to incr quieten market constituent by appealing to competitors cus tomers via advertising give way failed. Michelle is planning other system not dependent on advertising. A modern survey show ups sales atomic number 18 good among notice loyal customers who embroil the convergence as a regular part of their shop list. Michelle plans to provide incentives to salespeople who call on deceiveers to get them to convince the stores to place special bags of the cookies on shelf space by near/by the cash registers in the confide that non- dent name loyal customers go away enjoin them in their shopping cart without hinking lenify waiting to check out. Michelle is perspective the cookies by the checkout stand as an proclivity harvest-festival14. ) pile River Paper (JRP) youthfully introduced Absorb, a im originate double-thick paper towel aimed at families with children. in general and industrial harvests manufacturer, JRP had seedger offd paper towels for a a couple of(prenominal) sizeable grocery manacles to sell as their own dealer injury. in so far when Absorb was its first off contract at marketing a consumer re operate at a lower place its own marker. So far, results are not encouraging. Only a hardly a(prenominal) wholesalers hold back interpreted on the line.Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What convergence class is this in? staple thingmajig fruit15. ) The first mechanical dishwasher was a ____discontinuous___________ innovation.16. ) Your soaked has devised a method of transportation that pass on eliminate the postulate for all forms of mechanical transporation. The harvest-home is a form of mental training that, when complete, allows a person to tap into anteriorly un have a go at itn parts of his/her brain to use a teleportation talent we all put one across and dont know to use.Although everones abilitites are divers(prenominal) (just as we eviscerate/walk with antithetical abilities) jus t round any person has this dexterity in some way or another and when trained can think themselves from place-to-place no cars, trains, boats, plane required just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a discontinuous innovation17. ) If a thumping article of furniture retailer were to purchase Drexel (a manufacturer of sofas and c tomentums), this would be an showcase of regressive integration18. Your alliance must(prenominal) produce 1,000,000 units of your harvest-tide in vagabond to acheive sufficnet economies of shell to keep costs as low as possible. Customers exactly debase these pproducdts one at-a-time. This is the fantasy of divergency of bar19. ) Retailers have to buy from some(prenominal) a(prenominal) different sources to encounter the diverse un obviateably of thier customers. This is the concept of discrepancy of miscellany20. ) ABC caller-out assure with the XYZ company to develop edible promotion secular that would be utilise in place of the Styrofoam peanuts absolutelyly utilise to realise slender contents did not shift in transit sufficiency to break in or obtain dysfunctional.The worldly is a nutritional supplement for any section of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, remove the deuce-ace answers that outgo answer the triplet questions that follow. 1 What is the round-eyed earthly concernity system? 2 What is the inessential forwarding dodging? 3 What is the third ad traincement scheme? a. The prime incase strategy is to protect the extend. b. The secondary coil piece of land strategy is to give out a crossing itself. c. There is no ordinal furtherance strategy.21. ) dell electronic calculator packages its scanner in a waxy box.The box is intentional to be useful as a retentiveness container to hold the myriad of wanton items that come out to accumulate in any ho usehold. Its per abiding copious to last for years. initial tests arrest people victimization the boxes to store face-to-face belongs that need extra resistance in remembering sheds, the attic, etc. chip at on all sides of the box are the dell logo, information slightly dingles other harvest-time lines information somewhat the honorable use of the scanner as hygienic customer service touch information. What eccentrics(s) of encase strategy(ies) is dingle electronic computer conducting? contract all that apply. . PROTECT e. PROMOTE f. PRODUCT22. ) In an old episode of the Andy Grif contacth television series, deuce local farmers were shown marketing their home-grown fruits and vegetables to consumers along the roadside. The farmers werent selling their vegetables from a retail store they exchange their produce from the back of their truck. The farmers grew the fruits and vegetables and and then sold them to the local people as they drove by on the road. The farme rs selling their overlaps without wholesalers or retailers were an font of a a direct channel of scattering.23. ) IBM has long been coverd as the attraction in computer technology. As such(prenominal), for many years IBM computers were procurable exclusively from selected, authorise IBM retailers. Currently, IBM has changed their dispersion strategy. Consumers can now purchase IBM computers at several well-known(a) department and fire stores, including Wal-Mart and K-Mart, located finishedout the country. Initially, IBM active _____exclusive_________ dissemination and do their harvest-times available only through a single retail outlet in a assumption belligerent market.Currently, as computers have become more of a shopping good, IBM is using discriminating distri only ifion, as they seek to broaden the breaker point of their distri barelyion and make their computers available in several retail outlets in a melt downn competitive market.24. ) The stun servi ce which picks up truck trailers at a producers location, foregather them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyers approach is piggyback service.25. A cheese processor having regular need for regional remembering of a striking measuring stick of cheese in all probability should use _____private_________ storage warehouses.26. ) Your mark, originally marketed as a rarity product and which sold very well to innovators, is now being marketed as a composite shopping good. What should your brand familiarity accusive be? druthers27. ) Laurie Owens visits the local Healthy glow spa, but dislikes the dirty dressing line of business and refuses to go back. This is an congressman of brand rejection28. Dell calculating machine packages its scanner in a plastic box with an gas-tight punctureless palpebra designed to be reusable as a climate proof air-tight attic memory box. What pillowcase of case strategy is Dell recko ner conducting with this juvenile modification to the box? PRODUCT29. ) Dell figurer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that expect to accumulate in any household. Its durable bountiful to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc.Engraved on all sides of the box are the Dell logo, information approximately Dells other product lines information slightly the safe use of the scanner as well customer service contact information. What tokens(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. g. PROTECT h. PROMOTE i. PRODUCT30. ) Your incorruptible is marketing a product to brand preferent customers. What distribution strategy shouild they use? selective31. ) flush toilet Deere manufactures and mobilises industrial and farm equipment. These fibres equip ment are considered to be rarity products.Which character reference of market coverage is the company most in all likelihood to choose? Exclusive distribution32. ) A company has been make the same product for over 100 years. It is an essential element of almost every persons grooming requirements. Many other manufacturers make the same type of product. The company spreads it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it first-string promotional efforts on advertising and its secondary effort on consumer sales promotions. What direct of market exposure does this product have? intensive33. ) Which degree of market exposure would probably be most suitable for a entangled shopping product which has achieved brand p credit rating and sells for slightly $300? intensive34. ) If a expectant furniture retailer were to purchase Drexel (a manufacturer of sofas and c hairsbreadths), this w ould be an example of backward integration35. ) Kari Athens was inte balance wheeled in buying a java pot to use at college and a cassette worker for her sisters birthday present.At the local discount store, she compared worths on java pots and chose the cheapest. She read the product information on distributively cassette sham and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a akin shopping product, but the cassette shammer was a conglomerate shopping product.36. ) While shopping in a local supermarket, Mime Abbott came upon an gangway display of cookies and had to have some promptly. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were an impulse product37. ) Your household determines that they have a need to store superfluous neckcloth from their midwest operations due to extremely variant changes in customer demand. They determine t hat due to their need to produce in such gigantic quantities the warehouses go away always be at least half full. Should they use public or private warehouses? private38. ) A merchandiser wholesaler is considering four physical distribution systems. Which is scoop up for shipping his products? Cannot be refractory without the target customers needs.39. ) The ABC company sells bank wear to teenagers. It plans to solicit sales from teens at the rim by taking cara extirpationting edge fill up of b redact wear to all the beaches in the United States each day of summer (June 22 folk 21st). The company has the beachware make in Thailand and shipped at a time to its sellers in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods entrust be produced and shipped such that each vender leave solely see only enough to fill the caravan each week.If their estimates are right, each van vendor will receive just enoug h goods to fill their van on Monday and have suffer demand to sell all of it by the interest Sunday. because they will fill again their van on Monday with the attached tack just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their take stock from the front week and the modernistic shipment will not fit into the van (along with the remainder of the preceding(prenominal) weeks shipment). The vendors are then authorized to place whatever nimiety wont fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space40. ) When Henry Ford first offered his traditionally black Fords in other illusions, to the down public, this was a continuous innovation41. ) Your rigid has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when comple te, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but dont know to use.Although everones abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can think themselves from place-to-place no cars, trains, boats, plane required just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a discontinuous innovation42. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a impudently auto. As a college student with a full-time job, Marissa has considerably more financial resources than most college students.She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking her She is looking for a extravagantly quality car with the look of success She finds very some that provide the ki nd of self-actualization shes looking for and each of those has a sticker price in excess of $50,000. Marissas father however, although extremely wealthy and can easily afford cars in this price range, treats cars as staple fibreally the same. He doesnt care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see whats available, he doesnt spend much time at it.He tells Marissa to buy deuce of whatever she gets (hell call his bank to take care of the money for his). He buys a car this way whenever he wears one out. He normally drives his cars into the ground i. e. until they totally wear out then asks whomever he knows whos press release car buying to pick up one for him (of whatever they are getting price is no object). For Marissa, this machine is a ___heterogeneous shopping good___________ product for her father, the car is a ___a equivalent good___________ product.43. ) A hot computer company with a radically new approach to c omputing, has a laptop computer computer priced at $99. 0). This basic laptop is targeted as the late adopter. It is as simple to die hard as a calculator. It has a very subtile hard drive, polished but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, its concoct to basic schoolwork and netmail (with a built in tuner modem which requires subscribe up for a periodic admission fee fee of 99 cents). The company plans to run out its products only through terce bighearted discounters (Wal-Mart, K-Mart, and show) in very large cities (populations of at least 1,000,000 people).It was designed to fence against the hand-helds, but its larger and more exploiter prosperous (with a openhandedger riddle for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? alike shopping product44. ) In the early 1900s, gram ps purchased his first automobile. After years of cause horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, sooner of using the brake to stop the new automobile, Grandpa shouted Whoa and crashed into the wall. Grandpas new automobile was an example of a discontinuous innovation45. ) Your planetary house is offering a slotting allowance to retailers to give them an incentive to carry your product which is targeted at the early adopter as part of a number one precedence PUSH STRATEGY. What stage of the PLC is this most likely to occur in? growth46. ) Hersheys chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal following of consumers. The company began advertising several years ago to hold its market allot, and it has introduced several distinctive new products.What stage of their product life troll are Hersheys chocolate bars in? maturity47. ) Wisemen Inc. ha s just become profitable with its 8 megapixel digital camera which produces the sharpest pictures in the industry by at least two orders of magnitude. Prints are now beginning to be almost indistisguishable from traditional shoot down cameras, which is sooner a change from previous models. Its promotional expenditures are aimed at intercommunicate its target market of enhancements while essay to persuade dominance customers of the digital cameras solid advantages over competitors products.However, even more money is being spent to develop the securelys distribution system (since other comptitors are to a fault still trying to expand theirs) for the digital camera. Competitors at this technology level are beginning to increase. What stage of the product life cycle is the digital camera in? Growth stage48. ) A firm finds that its customers are unwilling to try their product again later on being scotch with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people wont know they ever use it.The firms target market is exhibiting __brand rejection____________.49. ) A paper of photography adjudges finds that it is cost-efficient to soft touch 10,000 or more at a time. scarce a bookstore orders only a few copies of each book since its customers want to select from a grand variety. This example shows why both discrepancies of quantity and assortment occur.50. ) Which of the following scoop up illustrates discrepancies of quantity? Firestone made millions of tires last yearbut most customers bought only one set.51. Which of the following best illustrates discrepancies of quantity? Firestone made millions of tires last yearbut most customers bought only one set.52. ) A publisher of photography books finds that it is cost-efficient to marking 10,000 or more at a time. nevertheless a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.53. ) XYZ Corporation manufactures and distributes tax income software on site in its Houston, Texas location.Its marketing private instructor needs to ship large quantities of these very high-value tax software to its more than 1000 clients world-wide at the most economical cost where time is very short (3 days its April 12th and all tax returns are due April 15th)to recreate consumer demand. The best transportation plan should accommodate which of the following to get the companys goods to market? electronic54. ) The railroad service which picks up truck trailers at a producers location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyers admittance is piggyback service.55. ) LusterWare, Inc. has seen most of its competitors drop out of its product-market due to declining industry sales and loot. But LusterWare still has much demand for its product from a minor group of loyal customers. This product-market is in which product life cycle stage? gross revenue decline56. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy? GROWTH57. ) The stage of the product life cycle in which late majority first make purchases is maturity58. When the remote control for the twist TV was first introduced to the consuming public, it was a dynamically continuous innovation59. ) Determining the level of diffusion of innovation a product is contributing to the marketplace helps determine the type of marketing combine to create for the product.60. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand predilection and sells for about $300? Selective distribution61. ) aloha Footwear designs and manufacturers a high-quality line of modern post that are popul ar amoung childlike schoolmaster women.The line is quite valuableand is sold only through military capability shops which handle only this type of shape shoe (including competing brands). ciao will only work with retailers who couple to stock a large variety of sizes and modify of ciao shoes. For stores that agree to promote the aloha line very aggressively, Ciao agrees to bring down their price to the store an surplus 10%, provide mean valueingful national advertising and to distribute to no more than two or three other retailers in the distinguishing characteristic stores immediate trading subject field.Since keep promotion appears to be necessary in this exceedingly competitive market, advertisements for Ciao shoes appear on a regular basis in dash magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of womens tennis tour put upnts. What is the warning market exposure for this product? selective distribution62. ) Ciao Footwear designs and manufacturers a high-quality line of voguish shoes that are popular amoung young professional women. The line is quite pricyand is sold only through specialty shops which handle only this type of mode shoe (including competing brands).Ciao will only work with retailers who agree to stock a large variety of sizes and colorise of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an superfluous 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty stores immediate trading area. Since continuing promotion seems to be necessary in this passing competitive market, advertisements for Ciao shoes appear on a regular basis in fashion magazines targeted at professional women and on select cable TV roadcasts, including broadcasts of womens tennis tour figurents. What product class is this in? heterogeneous shopping product63. ) Michelle is the marketing motorbus for a popular brand of burgoo cookies. Various plans to increase market share by appealing to competitors customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A fresh survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without persuasion while waiting to check out. Michelle is locating the cookies by the checkout stand as an impulse product.64. ) Youve just introduced a new brand of a heterogeneous shopping good. What should your brand familiaryt objective be? recognition.65. ) Connie Seagroves is shopping for a new pair of jeans.She enjoys the way wise jeans makes her look and feel. Shes aways bought modishness jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she byword a pair of Jordache jeans that were very sympathetic to the cut and style of Chic. She tested them on and they fit beautifully. Still, she really wanted Chic. pass judgment they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans.What level of brand loyalty does Connie have for Chic jeans? brand preference66. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of backward integration67. ) A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted as the late adopter. It is as simple to operate as a calc ulator. It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, its mean to basic schoolwork and email (with a built in wireless modem which requires sign up for a monthly find fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people). It was designed to compete against the hand-helds, but its larger and more user hail-fellow (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product68. The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients withou t family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is at a lower placeway without feeling any heat coming through The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no contention since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotional strategies are being developed and are in the very be ginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good69. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking herShe is looking for a high quality car with the look of success She finds very few that provide the kind of self-actualization shes looking for and each of those has a sticker price in excess of $50,000. Marissas father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesnt care what it is as long as it gets him there. Although he visits car dealerships occasionally just to s ee whats available, he doesnt spend much time at it. He tells Marissa to buy two of whatever she gets (hell call his bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground i. e. until they totally wear out then asks whomever he knows whos going car buying to pick up one for him (of whatever they are getting price is no object). For Marissa, this automobile is a ______________ product for her father, the car is a ______________ product. heterogeneous shopping good a homogeneous good70. ) A firm finds itself in a military position where it is able to accurately presage consumer demand. It foreknows that it will need to store somatic for one month two generation a year due to the seasonal worker nature of the product.What type of warehouse should the firm use to store this inventory? public71. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage contai ner to hold the myriad of loose items that seem to accumulate in any household. Its durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dells other product lines information about the safe use of the scanner as well customer service contact information.What type of packaging strategy is Dell Computer conducting? PROTECT72. ) A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show how to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. Since this company is the first to market such a product, customers dont yet know about it. What packaging strategy is in use here? PRODUCT73. ) Your firm manufactures products in San Francisco. Youre targeting customers in Hong Kong. They need your product to be de livered on January 1st, 2116.Whats the best method of transportation to use? water74. ) The atomic number 27 Coal connection needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best bureau of transportation for the company to use up under normal conditions is railroads.75) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people wont know they ever used it.The firms target market is exhibiting ______________. brand rejection76. ) Larry colour wont buy any coffee except Blue Mountaina relatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shopbut now he has persuaded his local supermarket manager to handle this coffee. For him, this coffee is a specialty product77. ) During a hea vy rainstorm, Avery encounter slipped into a drugstore and bought an comprehensivejust like the one he had at homefor $15. 00 plus tax. In this case, the umbrella is an emergency product78. Lake Wobegon Mills, a manufacturer of fabric products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of vertical integration79. ) What level of brand loyality do makers of SPECIALTY PRODUCTS calculate to? brand insistence80. ) Your firm determines that they have a need to store excess inventory from their midwest operations due to highly variant and unpredictable changes in customer demand. Should they use public or private warehouses? Public81. ) The stage of the product life cycle in which late majority first make purchases is maturity82. ) The stage of the product life cycle in which early adopters first make purchases is introduction83. ) Your product has been suffering from steadily eroding sales and profits. You have tried a number of o ptions to revitalize the products sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate following step try to stimulate primary demand.84. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of discrepancy of assortment85. ) Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of discrepancy of quantity86. ) Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT87.ABC company contracted with the XYZ company to develop edible packaging material that woul d be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shift in transit enough to break or become dysfunctional. The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1 What is the primary packaging strategy? 2 What is the secondary packaging strategy? 3 What is the tertiary packaging strategy?The primary packaging strategy is to protect the product. The secondary packaging strategy is to become a product itself. There is no tertiary packaging strategy88. The first electric typewriter was a _______________ innovation. dynamically continuous89. When the remote control for the color TV was first introduced to the consuming public, it was a dynamically continuous innovation90. Nonrecognition of the brand name of a firms product is likely to be LEAST important for Coal91. Connie Sea groves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel.Shes aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? brand preference92. Products which the consumer does not know about, or knows about but does not initially want, are called unsought goods93. In the early 1900s, grandad purchased his first automobile. After years of driving force horse and buggies, Grandpa got in his new car and drove it into his new garage . Unfortunately, kinda of using the brake to stop the new automobile, Grandpa shouted Whoa and crashed into the wall. Grandpas new automobile was an example of a discontinuous innovation94. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00).This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, its mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but its larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product 95. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution96. A company has been making the same product for over 100 years. It is an essential element of almost every persons grooming requirements.Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive97. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targ eted at the late adopter. It is as simple to operate as a calculator.It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, its meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? intensive 98.There are several modes of transportation available to assist marketers in facilitating the transfer of goods from producer to the ultimate consumer. For example, logistics managers can use railroads, trucks/motor carriers, airplanes, pipelines, or ships to transport products. all(prenominal) mode of transportation has inherent advantages and disadvantages. Fo r instance, ______________ offer the advantages of door to door service for pick-up and delivery, relatively spendthrift delivery, and extensive routes. The disadvantages of this mode of transportation include size and weight restrictions, higher rates, and some sensitivity to weather. rucks/motor carriers99. The railroad service which picks up truck trailers at a producers location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyers door is piggyback service.100. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 September 21st). The company has the beachware made in Thailand and shipped directly to its vendors in the 40 major beach locations its targeted.The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will re ceive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the emainder of the previous weeks shipment). The vendors are then authorized to place whatever excess wont fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space101. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution102. Ciao Footwear designs and manufacturers a high-quality li ne of fashionable shoes that are popular amoung young professional women.The line is quite expensiveand is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty stores immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of womens tennis tournaments. What is the ideal market exposure for this product? selective distribution103. Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation.The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but dont know to use. Although everones abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can think themselves from place-to-place no cars, trains, boats, plane required just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a discontinuous innovation104.The first car to change from the traditional black to blue was a _______________ innovation. Continuous105. Kaye Dimmig usually buys Prell shampoo because she likes its smell. But this forenoon her local drugstore was out of Prell, so she decided to buy another highly advertised brand that was on sale because she really needed to wash her hair t hat night. For Kaye, Prell has probably achieved brand preference.106. Nonrecognition of the brand name of a firms product is likely to be LEAST important for Coal107. Assume that a new automobile fuel analogue is developed that increases a cars miles-per-gal by 60%.Unlike other fuel additives that claim raise performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are offered a spare sample with a coupon to receive a 10% discount on whatever quantity they want to buy later. The response has been dramatic. Many consumers use the save sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? GROWTH108.ABC company sells camel hair paint brushes only to the wealthiest and most well-known artists. These artists claim that only with the extremely high quality came l hair brushes made by this company, are they able to produce paintings of such high quality that the average price per painting sold to the general public (albeit the wealthiest of the general public) is well over one million dollars. ABCs camel hair brushes are ____________ products. BUSINESS109. Products which the consumer does not know about, or knows about but does not initially want, are called unsought goods.110. If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of backward integration111. Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitors customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeopl e who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without mentation while waiting to check out. Michelle is positioning the cookies by the checkout stand as an impulse product.112. Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sisters birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest.She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.113. A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.114.Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of discrepancy of assortment115. A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people wont know they ever used it. The firms target market is exhibiting ______________. brand rejection116. A firm finds itself in a situation where it is able to accurately predict consumer demand.It predicts that it will need to store material for one month two multiplication a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inventory? Public117. A new computer company with a radically new approach to computing, has a laptop priced a t $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, its meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive118. The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is railroads119. Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT120. Dell Computer recently added a picture of the recommended brand of printer best designed to print the output of a given type of scanner on the outside of the box the scanners are mailed in to consumers. What type of packaging strategy is Dell Computer conducting with this recent addition to the box? PROMOTE121. field Power Tool Co. does not own its own transport facilities, but it regularly ships small orders to the wholesalers that handle its products. Tools that are going across the country are usually shipped by rail. Regional shipments usually go by truck. National should use _______________ in practicing the Total Cost concept. a encumbrance forwarder.122. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 September 21st).The company has the beachware made in Thailand and shipped directly to its vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess wont fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space123. The ABC companys ability to stay ahead of the competition depends on its ability to differentiate its product from those of its rivals.The problem is most consumers see the product as essentially no different than its competitors. ABC company uses an advertising strategy that positions the product as high on brand prestige and competitive on price. ABC distributes the product through every discount outlet that would normally carry it so as to insure consumers will have it to choose from when they shop. ABCs product strategy is to cut costs by making no changes to the product at all. The products color, design, functionality, etc. hasnt changed in years.Yet, surveys show consumers perceive the product to be superior in quality to all of its competition. This is due to the intense advertising emphasis on product/brand quality The company feels this type of product is unlikely to be replaced anytime soon, so counts on it as an integral part of its product line in its long-run planning. Based on this information alone What stage of the Product Life pedal is this product in? maturity124. At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH125. During what stage of the PLC is the primary focus of the firms promotional strategy on informing early adopters and early majority of the benefits of their product and persuading them that their product is better than the competitions? GROWTH126. A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show to to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. What packaging strategy is in use here? PRODUCT127.In order to raise money to go to college, two high school senior entrepreneurs are marketing home-grown fruits and vegetab les to consumers along the roadside. The entrepreneurs know that home gardens often produce more than the families can consume. Knowing that the home gardners appreciate earning a little cash for their excess, the entrepreneurs visit local home gardens to buy any excess they are producing. They collect a good assortment of freshly picked produce which they then sell by the side of the road from the back of their truckThus, the home gardner grew the fruits and vegetables, sold them to these entrepreneurs, who then sold them to the local people as they drove by on the road. The home gardners are using a(n) ________ method of distribution for their excess produce. an indirect channel of distribution128. clever Tools Company has recently introduced a fresh designed socket wrench with a form fitting no-slip grip. The firm is spending a lot of money to make potential consumers aware of the existence of the new product. Sales have been irksome to rise over the past year and profit has y et to be achieved.What stage of the product life cycle is Handy Tools product in? Maturity stage129. A manufacturer of a consumer product is trying to establish brand recognition and preference in monopolistic competition. The firm places considerable emphasis on channel development and is becoming somewhat less selective in its choice of middlemen. Promotion is both informative and cogentas the firm is seeking to increase both primary and selective demand. Prices in the industry are competitivebut there has been little price-cutting to date. What stage of the product life cycle is this firms situtation characteristic of GROWTH130. A firm finds itself in a situation where it is unable to accurately predict consumer demand. instead than risk stock-outs that might drive consumers to competitors, the firm decides to stockpile inventory close to market centers. This enables the firm to quickly replenish any store as necessary. What type of warehouse should the firm use to store this i nventory? PRIVATE131. An industrys sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. Several firms have dropped out of the industry, but a new one entered recently.Firms in the industry are trying to avoid price-cutting by spending on convincing advertising. These firms are competing in which stage of the product life cycle? MARKET MATURITY132. James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging.Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the ideal market ex posure for this product? INTENSIVE DISTRIBUTION133. A large food retailer acquiring a cheese factory is an example of BACKWARD INTEGRATION134. Laurie Owens visits the local Healthy glowing spa, but dislikes the dirty dressing area and refuses to go back. This is an example of BRAND REJECTION135. What should your firms brand loyaity objective be when it launches its newest (unknown) brand of wheel next month? rand recognition136. Your firm sells automobiles. Each car comes with a 5-year 50,000 mile warranty. These warranties are None of the above137. There are big shifts in demand from season to season for the lawn mowers produced by Grow commons Co. and its need for storage facilities also varies. Grow Green should use public warehousing facilities138. A marketing manager in Denver, Colorado who wants to ship small quantities (1,500 pounds) of relatively high-value products short distances at an economical cost where time is not a factor should use trucks139.The Xyz company has developed a new hairdryer that fits more comfortably in the users hand through its using a surface handle instead of the plastic used by other competitors. The marketing manager for this product needs to design a marketing mix to market it to its target market. The marketing manager should use which stage of the Product Life Cycle as the basis for developing this marketing mix? maturity140. Your product is packaged such that it is the package may be consumed by the buyer as if it were candy. Once the product is take frm the package, the customer can eat it.What packaging objective is being sought here? PRODUCT141. Publishers of photography books find it is more cost-effective to publish specialty books targeted to just a few niche markets and print large quantities at a time than to print off just a few to meet on-going demand. Bookstores, knowing that their customers represent the broadest range of all niche-markets, order only a few copies of each book for each market to enable its customers to select from a wide variety. This example shows (choose all that apply) j. Discrepancies of quantity . Discrepancies of assortment142. Zoecon Corporation sells its insect control chemicals to homeowners through an 800 number in which customers can order online and have delivered via UPS. A modified conflate is sold to distributors who supply brands of aerosol bug spray to such companies as the Boyle-Midway division of American Home Products for use in its Black-Flag Roach Ender brand. This is an example of dual distribution143. Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile.As a college student with limited financial resources, Marissa feels that thriftiness cars are all have essentially the same quality and only have minor differences in the features. She decided that the new mega dealership (over 1,000 cars on the lot (most in the economy class) provided the best place to start. With luck, she could drive one off that lot today. Marissas father however, treats cars as a basic necessity. He doesnt care what he drives. He tells Merissa to buy two of whatever she gets (hell call his bank to take care of the money for his).He buys a car like this every year (asking whomever he knows whos going car buying to pick up one for him (of whatever they are getting price is no object) since he refuses to drive a used car. For Marissa, this automobile is a __homogeneous shopping____ product for her father, the car is a ___a convenience good___________ product144. A new company introduces a new brand of a specialty product thats in the mature stage of the PLC. The product has a slow start as it competes head-on with its competition, but has such strong appeal after a short time hat it catches up fast then passes all other competitors. Eventually, discontinuous innovations take it out of vogue and its sales begin to fall. more than and more competition erodes its market share. Soon , its hard for most people to remember if the product is still available. Later, most folks wouldnt know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company experienced with respect to brand loyalty for this product from the moment the companys brand first appears on the market to its eventual(prenominal) demise is? Assume the company makes no changes to the product from its i